At Kudos, my team and I have led a massive brand update along with a complete website redesign and a re-tooling of visual design and brand voice. This has occurred in conjunction with the rapid evolution of the platform, which itself has become much better and more effective over a short time span.
We have also engineered a new approach to content, while implementing more efficient management and collateral development practices. A focus on developing targeted content on the website resulted in a 220% increase in pageviews, 39% increase in organic search. In conjunction with a talented growth team, we’ve developed campaigns across a variety of formats and platforms (including ABM) that led to a doubling of MQLs over the course of 2 years.